Video Review: Kanye West, ‘Only One’

kanye-west-only-one-music-video-spike-jonze-00-570x450When I saw that Kanye released  a video for his latest track ‘Only One’ I knew I should give it a review simply because I didn’t review the song. The track features Paul McCartney, but he would not be featured in the video. When reading YouTube comments to see what people thought about the video I saw that some people didn’t know who the hell Sir Paul McCartney was, which is disturbing, and went as far to say Kanye discovered him. The ignorance of this new generation. I’m not sure if it was sarcasm or if they were being serious. It could’ve been a combination of both.

The video shows a different side of Kanye similar to the life he’s living now of very low key. I mean he’s never been in the limelight, but with a wife like Kim Kardashian it’s amazing how low key he can be. The video begins with him running/jogging down this empty road with some one recording him. The voices are distorted, but you can hear what is being said.

The music begins and it’s auto-tune Kanye singing yet another tribute song which I enjoyed. Listening to the lyrics he’s speaking from his mothers perspective, the message he hears. In ‘Hey Mama’ he was talking to her now in ‘Only One’ she’s talking to him. Then North comes out in her cute little outfit matching her daddy’s swag and it’s just the two of them as the music plays.

Overall the video was pretty basic and generic, but the song speaks for itself. This is the type of song where a video wasn’t needed, but I don’t think it was all that bad. Some might find it boring because it wasn’t over the top, but a personal song like this didn’t need be. It displayed his personality. Away from everyone with his daughter.

Check out the video below:

Single Review: Rihanna, ‘FourFiveSeconds’

rihanna-fourfiveseconds-coverRihanna is back with new music and unfortunately it’s not what I expected. This is her first track that’s not promo from her 2012 album, Unapologetic (click HERE for that review). She teams up with Paul McCartney and Kanye West for this track.

The track is titled ‘FourFiveSeconds’ and while lyrically it’s nice, this is not what I was expecting for Rihanna music. Rihanna has a formula that her fans are no stranger to. She can do the pop, reggae, and ballads. I see that she’s trying out something different, but I don’t like it. I had similar feelings when I first heard ‘Diamonds’, but that song grew on me. I don’t see this one doing the same.

Kanye comes in and sings like he’s been doing on a lot of his tracks. Not any auto tune. No singing from Paul McCartney, he’s playing the guitar. When looking at the artwork it looks edgier than what the song really is.

Lyrically, as noted, it’s a nice song. Musically it fits the song, but I’m not feeling it. I wanted a upbeat song from Rihanna and if Kanye was going to be on it I wanted him to be spitting bars, not singing. This sounds like something for a movie soundtrack. Vocally Rihanna sounds great. Personally, I just don’t like the song.

When I think of a comeback, I think of something hard hitting and will soar on the radio. Radio play equals buzz which hypes fans for the album. Then again there’s been plenty of songs on the radio to soar yet the album would be a flop. Maybe this is a just an experiment from her. Who knows what will be on the album.

You can listen to the track HERE and it’s available for purchase on iTunes.