Grammy Creators Alliance

There was an initiative launched last night at the 57th annual Grammy Awards (click HERE for my review) to launch a new initiative, Grammy’s Creator Alliance.

The GRAMMY Creators Alliance is a program of The Recording Academy, a non-profit membership organization representing songwriters, performers and studio professionals.

This could not come at a more perfect time when I am researching just how much streaming, piracy, and paid subscriptions affect album sales. Oh the joy of grad school. I find the information that I am finding to be rather interesting. We live in an age where technology makes it so easy to access music whether its through streaming or music piracy. In this digital age it is much easier and cheaper for consumers to just download the song whether it be from YouTube or a blog. Unfortunately, this is not putting any money in the artists pockets.

From a consumer perspective it can go as far as to say that the artists have enough money as is, but think of it from an ethical standpoint. They put time in to make music that they hope their fans will enjoy and buy. It’s their livelihood and yes it does make them quite a nice salary, but there’s a team behind every project. Those team members have to be paid. Studio time isn’t free. I personally don’t see streaming as an issue because it gives consumers an option on whether to buy based off what they like. I also know that this age is disposable and listen to the same things over and over, radio is proof of that, and then that artist is tossed to the side.

Neil Portnow, President/CEO of the Recording Academy, stated:

At a recent congressional hearing, I made the case that any updates to the laws set how creators are paid-must strongly protect those who create the soundtrack to our lives

I do believe that artists should be paid fairly for their music that is just shuffled around from site to site. As noted it is their livelihood and fans show the upmost respect in supporting their favorite artists artistry by not pirating their music.

Here are the founding members:

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I’m interested in who else will join the initiative. Taylor Swift has spoken on this after pulling her music from Spotify. I expect her to stand along the other artists above in the near future. For more information, click HERE.

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