Usher performed his latest single, ‘She Came to Give It To You’ LIVE at the VMAs this past Sunday (8.24) and the visual has arrived along with a new single ‘Believe Me’ (review on its way). The theme of the video is an underground club. He was into a corner store, walks to the back and there’s men playing cards as he makes his way past them moving to the club part. That part of the video isn’t anything that I haven’t seen before as Trey Songz featured a similar concept in his ‘Na Na’ video (CLICK HERE for that review). Initially upon seeing still shots from the video I thought it looked a lot like ‘U Don’t Have to Call’, but I am surprised and really enjoyed it.
Getting back into the review, once Usher gets into the club, the beat drops and he is dancing his ass off. He’s performing the song with a band at certain scenes and at other times he’s singing in shadows with a dancer. The choreo is really nice and while it’s nothing crazy I love the vibe of the moves with the sound. As I stated in track review, this vibe reminds me of Earth Wind and Fire. I love how he was able to build on the groove and make it modern.
Insert Nicki Minaj who doesn’t make her appearance inside the club, but she’s in the TV room which was shown earlier in the video. She raps and does her thing and then she and Usher have cute little still shots in the video. Other than the short Pharrell cameo, Usher’s love interest in the video was Taylour Paige from Hit The Floor. Kudos to Usher on this one. I really like it.